Frank highlighted his presentation as a Journey touching on all key parts of the journey
We also are seeing a shift in content marketing. We as content marketers know it’s about storytelling and in the past, we tell our story while asking our customer to create a self-imagination experience.
We cannot go a day without having a conversation, reading a blog, or seeing a media article that doesn’t mention the term artificial intelligence. Artificial intelligence is all around us and its recent proliferation is due to advances in
- Big Data – we are creating more data than ever today
- Faster computing power – more powerful GPU computers to get the job done
- Broadband access to the cloud – Faster connections like 5G to access the cloud and data
Welcome to the world of 5G. 5G is the rocket fuel for artificial intelligence. 5G will allow us to create, move, store and analyze data faster than ever before. With the introduction of 5G, we are seeing a lot of new opportunities from the obvious, faster speeds to lower latency, greater capacity, increased communication and reliability of data transfer.
The Immersive Experience
It’s all connected – Content, AI and 5G. I like to think of the immersive experience as a multi-sensory approach (sight, sound, hear, smell and taste) to connecting with our audience. We know today that we are already engaged with using sight and sound, but we are now seeing (no pun intended) all the senses being used within the immersive experience. As marketers, this makes it very interesting because I like to ask the question. What makes us human? It’s our ability to use all our senses to connect. So, imagine using the immersive experience to connect with our audience through our brand.