My goal as a Marketer
Marketing is about the customer driven experience. My career spans 20 years with six years as an expat in Asia, Africa and stints in Europe. My focus recently is on artificial intelligence, content platforms, blockchain and cyrptocurrency technology in the startup environment as well as cloud IaaS and SaaS solutions. My goal is to create value for organizations through proven integrated growth marketing initiatives
As a entrepreneur, there is nothing that feels better than the hard work I put into personal startups. My first venture was as co-founder of Trevino Industries (engineering solutions) in 1996. In 2003, I co-founded Imagina Communications (Hispanic Marketing) and sold my portion in 2012, and then I started iLLUMULUS (technology marketing) in 2015. Every venture is a new learning experience for me as I continue to grow.
As a mentor, I enjoy sharing my marketing, technology and startup experiences with others to help them with their professional and/or personal development. I started volunteering my time during my undergraduate years mentoring on robotics and science through STEM programs. Today, I am currently mentoring young professionals in Asia (South Korea, China and Vietnam) as well here in the U.S.
It is all about exploring and learning. I am fortunate to have lived overseas. There is no better way to truly experience different cultures than to become immersed in it completely. I lived abroad in South Korea for four years. One year in the heart of Africa in Rwanda and stints in Madrid and Rome. I returned from South Korea last year and now call Los Angeles, California home. Not too bad for a kid from Texas.
MY PROFESSIONAL JOURNEY
20 years marketing experience B2C/B2B
- Enterprise Experience (Publicis, Korea Telecom)
- Startup Experience (DigiData, Africa Olleh Service, Relex, Tinman Kinetics)
- Co-Founder Experience (Trevino Industries, Imagina Communications, iLLUMULUS, Linguanetics)
Global Growth Strategies | Marketing Strategy | Brand Management | Product Marketing & Expansion | Digital Marketing | P&L Management | Go-To-Market | Executive Leadership
Startups | Blockchain | Fintech | Cryptocurrency | Artificial Intelligence | SaaS | IaaS | Content Platform | Mobile Apps