My goal as a Marketer
Marketing is about the digital experience. My marketing career spans 20 years. More recently in startup environments in the US, Asia and Africa focused on cloud based ICT. Prior to that I promoted the space industry. I help companies create value by understanding the digital experience to connect with their audience.
Inspired by helping reinvent a family owned business, I co-founded Imagina Communications in 2003 (Hispanic Marketing firm), Pentaverum in 2012 and recently iLLUMULUS. Every venture is a new learning experience for me as I continue to grow.
As a mentor, I enjoy sharing my experiences with others to help them with professional or personal development. I started my mentoring in my undergraduate years and continue today. Currently, I mentor young professionals in South Korea.
It is all about exploring and learning, especially traveling to experience different and new cultures. I lived abroad in South Korea for four years. I also had extended periods of working abroad in Spain, Italy and Rwanda. This is a great learning experience that cannot be gained as just a visitor. Currently, I am in South Korea again working on a new project.
MY PROFESSIONAL JOURNEY
Understanding the digital experience
15+ years marketing experience B2B/B2C/B2G
- Experience with large firms (Publicis, Korea Telecom)
- Startup Experience (DigiData, Africa Olleh Service, Octagon Medical, Tinman Kinetics)
- Co-Founder (Trevino Industries, Imagina Communications, iLLUMULUS, Pentaverum)
Marketing & Digital Strategy | Branding & Product | P&L Management | Social Media Mgmt. | Content Creation | Analytics | Customer Engagement
Technology | Startups | Telecommunications | Artificial Intelligence | SaaS | IaaS | Consumer Goods | Aerospace
1998 - Inc. Magazine – Fastest Growing Companies – Trevino Industries
1998 - Inc Magazine Marketing Master Award Finalist – Trevino Industries
1999 & 2000 - 2 Time SBA Award for Excellence – Sykes Communications
2000 - PR Silver Anvil Award Finalist – Sykes Communications
2008 - 10 (One Gold and Nine Silver) Communicator Awards – Space Foundation
2009 - CEO Recognition Award - DigiData
2013 - First Non-Korean Expat Promoted to Management- Korea Telecom
2014 - KT Appreciation Award - Korea Telecom
2017 - IBM XPRIZE AI Competition - Tinman Kinetics